Aldi is expanding its collaboration with Allwyn, the operator of the UK National Lottery. From now on, customers in the UK can purchase lottery tickets directly at self-checkout tills. Previously, this was only possible at regular checkouts. The full rollout is expected to be completed by spring.
Expansion of the Lottery Offering at Aldi
Since 2021, Aldi has been selling National Lottery tickets at staffed checkouts. With the new integration at self-checkouts, the purchasing process is further simplified. Customers can now conveniently buy lottery tickets while shopping.
With over 1,050 stores, Aldi is one of the largest supermarket chains in the United Kingdom. The introduction of this feature makes Aldi one of the first retailers to offer this option.
Which Lotteries Are Available?
At self-checkouts, customers can purchase various lottery games, including:
Additionally, players can scan their National Lottery Fast Pay card to generate personalised tickets.
Focus on Customer Convenience
Richard Thornton, Communications Director at Aldi, highlights the benefits for customers: “We are constantly looking for ways to improve the shopping experience. This innovation makes participating in the National Lottery even easier.”
Jenny Blogg, Operations Director at Allwyn, also welcomes the collaboration: “This integration allows us to reach even more players and make the National Lottery available at every touchpoint within Aldi stores.”
Age Verification Remains Ensured
To ensure that only eligible individuals purchase lottery tickets, Aldi staff will conduct age verification checks. The purchase will only be completed after successful verification.
Our Assessment
The introduction of National Lottery sales at Aldi’s self-checkouts is a step towards greater convenience for customers. The easy access could increase participation in lottery games. At the same time, age verification remains in place to ensure youth protection.
This innovation demonstrates how the retail sector is leveraging digital processes to optimise the shopping experience.
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