Lottery.com expands into Europe and Asia in 2025
Key Takeaways
Lottery.com is expanding beyond the USA for the first time, launching in several European and Asian countries in March 2025. The company sees this as a strategic move to support its global growth strategy. The lottery industry continues to grow worldwide, generating nearly $300 billion in annual revenue.
Expansion into Europe and Asia
Lottery.com is targeting two promising markets. The European lottery market reached a volume of $118.75 billion in 2024 and is expected to grow by 6.5% annually until 2030. In Asia, the market volume is projected to reach $5.10 billion in 2025, with an estimated annual growth rate of 2.92% until 2029.
Strategic Goals and Market Strategy
The company aims to gain market share, increase user engagement, and boost revenue in high-growth regions. The platform will be introduced gradually, depending on gambling regulations, brand awareness, competition, and demand in each country.
Company Statements
Matthew McGahan, Chairman and CEO of Lottery.com, highlights the importance of this expansion:
“We are excited to bring the Lottery.com brand and platform to new markets. This is a significant step beyond the USA and lays the foundation for our global vision to offer a unified lottery solution for communities worldwide.”
COO Gregory Potts adds:
“Our international expansion is a major milestone and the next step in our growth strategy. With our technology and industry expertise, we are well-positioned to reach new players and partners around the world.”
Our Assessment
Lottery.com is pursuing an ambitious growth strategy by entering two large and expanding markets. This expansion could help the company establish itself as a global provider in the long run. The key challenge will be how well it navigates regulatory hurdles and competition in these new markets.
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