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Florida Lottery Extends Deal to Boost Education Funds

Key Takeaways

The Florida Lottery is extending its partnership with U.S.-based gaming company Scientific Games for another three years. The goal of the collaboration is to generate additional revenue for Florida’s public education system through the sale of scratch-off tickets. Since 1988, Scientific Games has been the primary supplier of these instant lottery products in the state. The partnership aims to further enhance game performance and continue supporting educational programs such as the Bright Futures Scholarship in the long term.

Longstanding Partnership for Educational Success

The partnership between the Florida Lottery and Scientific Games has existed since the lottery’s inception in 1988. Since 1997, the collaboration has been intensified through the SGEP program (Scientific Games Enhanced Partnership). This program focuses on maximizing scratch-off ticket sales through data-driven game development, optimized distribution strategies, and targeted marketing efforts.

According to John Davis, Secretary of the Florida Lottery, the lottery has contributed over USD 48 billion to the state’s public education system to date. More than one million students have already benefited from the Bright Futures Scholarship, a state-funded scholarship program.

Innovative Game Concepts and Brand Licensing

A key factor in the success of the partnership is the introduction of licensed scratch-off tickets. Scientific Games brings well-known brands such as “Monopoly” and “Loteria” to the tickets, which are well received by players and boost sales. This brand recognition creates additional appeal and helps reach a broader target audience.

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Scientific Games also supports the Florida Lottery with modern game concepts and promotional campaigns that respond to current market trends. The company is also responsible for “Rapid Game Management,” which allows for the quick launch and adaptation of new games.

Focus on Sustainable Revenue for Education

The extension of the partnership underscores the shared goal of generating sustainable revenue for educational institutions in Florida. Proceeds from scratch-off tickets go directly to public schools, colleges, and universities. In this way, the lottery not only provides entertainment but also fulfills an important social function.

John Schulz, President of Americas at Scientific Games, highlights the program’s international success: the scratch-off ticket performance of the Florida Lottery is among the best in the world. The continuous optimization of games has played a key role in strengthening education funding.

Our Assessment

The continuation of the partnership between the Florida Lottery and Scientific Games is a logical step. Both partners benefit: the lottery secures proven game concepts and technological support, while Scientific Games strengthens its market position. For players, this means continued access to a variety of scratch-off tickets featuring popular brands. Most importantly, however, is the social benefit: every ticket sold supports education in Florida. It’s a model that demonstrates how gaming can be used responsibly.

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