Dutch Gambling Revenue Up 6% Despite Tighter Rules
Key Takeaways
The Dutch gambling authority Kansspelautoriteit (KSA) reports a gross gaming revenue (GGR) of €1.47 billion for 2024 – a 6% increase year over year. However, in the second half of the year, GGR fell by 10% to €697 million. At the same time, the number of active player accounts rose to 1.19 million. New deposit limits led to a decline in the legal market share (channelisation) to just 50%. High-frequency players in particular may have turned to illegal providers.
Deposit Limits Influence Market Behaviour
Since October 2024, stricter deposit rules have been in place in the Netherlands. Players are allowed to deposit a maximum of €700 net per month. For young adults aged 18 to 25, the limit is €300. Those who wish to apply for higher limits must prove their financial capability.
These measures are intended to curb problematic gambling behaviour. According to the KSA, initial data shows that fewer player accounts report losses over €1,000. At the same time, the number of accounts with smaller losses has increased.
Decline in Legal Gambling
With the introduction of the new rules, the share of the legal gambling market declined significantly. While 58% of GGR came from licensed operators at the beginning of 2024, this dropped to just 50% after the limits were implemented. Previous estimates put the figure at 87%, based on data from H2 Gambling Capital – although this was based on the number of players, not revenue.
The KSA suspects that high-frequency players in particular have migrated to unlicensed platforms. Casual players, on the other hand, largely remained with legal providers.
Online Casino Remains Dominant Market Segment
In the second half of 2024, around 75% of total GGR came from online casino games. Sports betting remained more stable throughout the year but also saw a slight decline after the introduction of deposit limits. Major events such as the UEFA European Championship in June 2024 previously led to increased activity.
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Before October 2024, accounts that used both casino and sports betting services showed the highest losses. After the new protective measures, losses became more evenly distributed across all account types.
More Active Player Accounts Despite Revenue Decline
The number of registered player accounts rose from 1.1 to 1.19 million in the second half of 2024. Around 788,000 individuals – approximately 5.4% of the adult population – actively used legal gambling services during this period. Despite this increase, total revenue declined, indicating lower spending per player.
Our Assessment
The new deposit limits in the Netherlands are having an effect: excessive gambling behaviour is decreasing, and losses are more evenly distributed. At the same time, the legal market is losing ground – suggesting that regulation alone is not enough. Players with higher budgets appear to be turning to illegal providers, limiting the effectiveness of the measures.
What this means for you as a player: Stick to licensed providers and regularly review your gambling habits. The new rules are designed to protect you – use them to your advantage.
Sources
- Kansspelautoriteit (KSA)
- H2 Gambling Capital
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