Lottery.com Returns with F1 Sweepstakes for Charity
Key Takeaways
Lottery.com is back in the U.S. market. To mark its return, the company is launching a charitable sweepstakes centred around the Formula 1 Grand Prix in Miami. At the heart of the campaign is a VIP experience valued at USD 20,000. Adult residents of Florida can participate – free of charge and with no donation required. The goal of the initiative is to raise funds for the education of young people in the field of cybersecurity.
Charity Sweepstakes for the F1 Race in Miami
Together with Sports.com and the WinTogether Trust Foundation, Lottery.com has launched the “Donate To Win F1 Miami Grand Prix Sweepstakes.” The campaign runs until April 24 and is open to Florida residents aged 18 and over. A donation is not required to enter or win. However, participants are welcome to contribute voluntarily if they wish.
What Winners Can Expect
The grand prize is an exclusive Formula 1 experience worth USD 20,000. It includes:
- Guided tour of the pit lane and race track
- Seats in the start/finish grandstand
- Access to a hospitality area
- Exclusive tour of a team garage
- Photo with the official championship trophy
A true highlight for motorsport fans – all as part of a charitable initiative.
Sports.com as the Face of the Campaign
Sports.com is acting as the public face of the campaign. However, the operational execution is being handled by Lottery.com. This strategy combines the brand identity of Sports.com with Lottery.com’s proven charity model. For the company, it marks a fresh start with a strong social impact.
A Fresh Start with a Clear Direction
Matthew McGahan, CEO of Lottery.com, sees the campaign as a turning point: “For the first time, we are combining our charitable focus with the Sports.com brand. We are especially proud that this project benefits young people in Florida.”
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He emphasizes that the project is not only a signal to investors but also marks the beginning of a new phase. The company plans to launch more high-profile and meaningful projects in the future.
Our Assessment
Lottery.com is cleverly leveraging the Formula 1 hype in Miami to draw attention to a social cause. Its return to the U.S. market comes not only with an attractive sweepstakes but also with a clear societal mission. The combination of charity and event marketing is well thought out. Participants have the chance to win an extraordinary experience – with no financial risk. At the same time, an important area of education is being supported. A successful relaunch with potential for further initiatives.
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