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Entain Appoints Helen Ashton as New Independent Director

The Essentials in Brief

Entain, a leading company in the gambling industry, has appointed Helen Ashton as the new independent non-executive director (NED) and member of the audit committee. With over 30 years of experience in leadership positions, including as CFO at ASOS, Ashton brings extensive knowledge from the retail, digitization, and finance sectors. This appointment underscores Entain’s commitment to strengthening its leadership team and advancing strategic objectives.

Who is Helen Ashton?

Helen Ashton has an impressive career in the corporate world, having worked in various industries. Prior to her appointment at Entain, she held significant positions at ASOS, ASDA, Barclays, and the Lloyds Banking Group. Her role as CFO at ASOS highlights her ability to work in dynamic, growth-oriented companies. She is currently also serving as NED and Chair of the Audit & Risk Committee at JD Sports Fashion.

Entain’s strategic objectives and Ashton’s role

Barry Gibson, the chairman of the Entain board, emphasized Ashton’s extensive expertise and her experience at board level. Her skills in the areas of retail, digitization, and finance are seen as a valuable addition to the board to continue to effectively support and implement Entain’s strategic objectives. Her appointment comes at a critical time, as Entain is about to release its interim report and is preparing for further growth as well as tackling upcoming industry challenges.

What does this mean for Entain?

The inclusion of Helen Ashton on the board is a strategic move by Entain to strengthen its leadership structure and prepare for future challenges. Her extensive experience and knowledge in various key areas will assist Entain in further expanding its position as a leading company in the gambling industry and achieving its long-term goals.

Our Assessment

The appointment of Helen Ashton as an independent non-executive director at Entain is a significant step for the company. Her impressive career and experiences in crucial business areas will undoubtedly contribute to Entain’s further development and success. It will be exciting to watch how her visions and strategies will shape the future of Entain.

Sources

– JD Sports Fashion
– ASOS
– ASDA
– Barclays
– Lloyds Banking Group

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