Caesars Invests $1B to Upgrade Las Vegas Resorts
The Most Important Facts at a Glance
Caesars Entertainment is investing over one billion US dollars in the modernization of eight locations in Las Vegas. The goal is to enhance the appeal of the casinos and hotels while adapting to the changing needs of tourists. Particular focus is placed on Caesars Palace, Flamingo Las Vegas, and Paris Las Vegas.
Comprehensive Modernization of Caesars Palace
Caesars Palace is undergoing numerous improvements. These include a redesigned main entrance, a modernized hotel lobby, and a revamped casino dome. In 2023, the Colosseum Tower (formerly Forum Tower) was reopened with 440 renovated rooms. Additionally, exclusive high-limit gaming areas and the luxurious Flavian Sky Suites were introduced.
The culinary offerings are also being expanded. New restaurants by celebrity chefs such as Bobby Flay and Dominique Ansel complement the existing portfolio. Furthermore, the renowned Peter Luger Steak House and Stanton Social Prime are opening.
Flamingo Las Vegas: New Restaurants and Pool Upgrade
Flamingo Las Vegas will undergo extensive renovations in 2025. New restaurants like Havana 1957, Gordon Ramsay Burger, and Pinky’s by Vanderpump will enrich the dining options. Additionally, the GO Pool is being modernized with a 20-million-dollar investment. Plans include a swim-up bar area and a temperature-controlled water system.
Dan Walsh, Senior Vice President and General Manager of Flamingo Las Vegas, emphasizes the importance of these measures: “The Flamingo is a true icon. These investments help preserve its legacy while attracting new guests.”
Paris Las Vegas: Transformation of Bally’s Jubilee Tower
Paris Las Vegas is investing 100 million US dollars in the transformation of Bally’s Jubilee Tower, which will soon be known as the Versailles Tower. Linq and Planet Hollywood are also focusing on innovations. New attractions like Spiegelworld’s DiscoShow and Diner Ross are expected to attract additional visitors.
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Sean McBurney, Regional President of Caesars Entertainment, praises the initiatives: “The transformation of Bally’s Tower into the Versailles Tower is a resounding success.”
Sports Tourism as a Growth Driver
Despite economic uncertainties, Caesars Entertainment is betting on the growing sports tourism sector in Las Vegas. Major sporting events such as the Super Bowl and Formula 1 races are drawing more and more visitors. McBurney emphasizes: “Sports have transformed the city. We are far from done with our investments.”
Our Assessment
With this billion-dollar investment, Caesars Entertainment demonstrates its long-term commitment to Las Vegas. The modernization of hotels and casinos, along with the expansion of culinary offerings, sends a clear signal of strategic realignment. The particular focus on sports tourism appears to be a smart move.
These measures could help Caesars maintain its position as a leading provider in the highly competitive Las Vegas market.
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