Flutter Entertainment has revised its reporting structure and now divides its business operations into two main segments: the US market and international markets. This change aims to enhance transparency and provide a clearer depiction of the company’s resource allocation. FanDuel remains the core focus in the US, while Flutter International consolidates operations in Australia, the UK, Ireland, and other markets.
New Reporting Structure and Its Impact
With this new structure, Flutter aims to provide a more accurate representation of its regional revenues. Internal administrative costs are not included in this breakdown. To offer investors a consistent and clear financial overview, Flutter has adjusted its financial data for 2024 accordingly. However, these changes do not affect the consolidated financial statements or past business results.
Financial Performance in Q4 2024
In the fourth quarter of 2024, Flutter recorded a 14% revenue increase in the US market, reaching $1.6 billion. At the same time, adjusted EBITDA (earnings before interest, taxes, depreciation, and amortization) declined by 3% to $163 million. This was due to unfavorable sports outcomes, which negatively impacted margins. According to CFO Rob Coldrake, particularly customer-friendly results during the NFL season led to lower profits for FanDuel.
FanDuel’s Market Position
Despite these challenges, FanDuel maintained a 43% market share in the US sports betting market and a 26% share in the iGaming sector. The brand remains a leader in a highly competitive market. With the new reporting structure, Flutter Entertainment aims to strengthen its market position and further improve operational efficiency.
The restructuring of the reporting system demonstrates that Flutter Entertainment is clearly focusing its growth strategy on the US market and international markets. The adjustment enhances transparency and allows investors to conduct a more precise analysis of business performance. Despite short-term challenges, FanDuel remains a dominant player in the US market. The coming quarters will reveal whether the new structure leads to greater efficiency and improved results in the long run.
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