• Home
  • Google tightens rules for gambling ads in Germany

Google tightens rules for gambling ads in Germany

Key Takeaways

Google has announced that it will tighten its advertising policies for gambling in Germany starting September 25, 2024. Only providers with a license from the Joint Gambling Authority of the Federal States (GGL) will be allowed to advertise on Google platforms. This change forces many providers to adjust their advertising strategies or obtain a GGL license.

Stricter Advertising Policies for Gambling in Germany

Google has announced a significant change to its advertising policies for the German market. Starting September 25, 2024, only gambling providers with a license from the Joint Gambling Authority of the Federal States (GGL) will be allowed to advertise on Google platforms. This measure is intended to ensure that all advertising activities comply with local gambling laws.

What Changes for Gambling Providers

So far, Google has allowed a broader range of gambling advertising, including providers without a GGL license. However, under the new regulation, all ads from unlicensed providers will be blocked. Aggregators, which combine multiple gambling services on one platform, are also affected by this change. Providers who do not meet the new requirements will lose their advertising eligibility on Google platforms.

alert-circle
You can also find us on Telegram:
Click here to follow our Telegram channel.

Impact on the Gambling Industry

This new policy represents a significant shift for the German online gambling market. Providers without a GGL license will either have to find alternative advertising options or apply for a license to continue advertising on Google platforms. Advertisers whose certifications are revoked will lose the ability to reach German users via Google from the effective date.

Challenges for Gambling Providers

Google’s decision reflects a broader trend towards stricter digital advertising regulations, particularly in the gambling sector. This underscores the importance of complying with local laws, as global companies like Google must adapt to different regulations in various regions. For gambling providers, this means they will need to rethink their advertising strategies in Germany. With only 30 days until the new policy is implemented, providers without a license are under pressure to act quickly.

Our Assessment

Google’s tightening of advertising policies will significantly impact the gambling industry in Germany. Providers without a GGL license face the challenge of either quickly obtaining a license or finding alternative advertising channels. This change could lead to stronger regulation and a safer gambling environment in Germany in the long term. It remains to be seen how the industry will respond to these new requirements.

100% without limit + 100 Free Spins
Welcome bonus
Cryptocurrencies (20)
  • Bitcoin Logo
  • Bitcoin Cash Logo
  • bonk logo
  • cardano logo
  • Dogecoin Logo
  • Ethereum Logo
  • Floki Coin Logo
  • Litecoin Casino
  • Pepe Coin Logo
  • Polygon (MATIC) Signet
  • xrp logo
  • Tamadoge Logo
  • usdt logo
  • toncoin logo
  • tron-logo
  • usd-coin-logo
Login Methods (4)
  • email icon
  • metamask logo
  • trustwallet logo
  • walletconnect logo
CoinKings review
Bonus Information CoinKings
Wagering requirements 35x bonus
35x free spins winnings
Minimum deposit €20
Maximum bet €5
Bonus validity 30 days to claim
14 days to wager / 7 days for free spins
  • There is no maximum bonus amount.
  • 10 Free Spins per day over ten (10) days on Gates of Olympus or Book of Ra Deluxe.
How did we rate this casino

In addition to an unlimited bonus, Coinkings.io has a lot to offer. We have a high tolerance for VPNs, an impeccable selection of cryptocurrencies and, above all, an experienced team that immediately provided a wide range of games. In combination, all of this is very convincing.

Author & Responsibility: Gregor Ziegler
Last update by Christian Dräger on February 10, 2025
The Curaçao Gaming Control Board Logo (onlight)
Curaçao
Licence
Up to 1.03 BTC + 225 Free Spins
Welcome bonus
Cryptocurrencies (32)
  • Bitcoin Logo
  • Bitcoin Cash Logo
  • bonk logo
  • cardano logo
  • Chainlink_Logo
  • dai-logo
  • dash logo
  • Dogecoin Logo
  • Ethereum Logo
  • Floki Coin Logo
  • Litecoin Casino
  • neo logo
  • Melania Coin Logo
  • Trump Coin Logo
  • Pepe Coin Logo
  • Polygon (MATIC) Signet
  • xrp logo
  • sui logo
  • usdt logo
  • toncoin logo
  • tron-logo
  • usd-coin-logo
  • Zcash Signet (black)
Login Methods (2)
  • email icon
  • google logo
Bets.io review
Bonus Information Bets.io
Wagering requirements 40x bonus
40x free spins winnings
Minimum deposit 0.0005 BTC
Maximum bet 0.00004 BTC
Bonus validity 30 days after registration
14 days (1st), 7 days (2nd), 1 day (3rd)
  • To get the bonus, enter the bonus code before the deposit.
  • Minimum deposit: 0,07 BCH • 0,4 LTC • 233 DOG • 45 XRP • 0,01 ETH • 20 USDT • 69 ADA • 0,05 BNB • 184 TRX • 20 USDC.
  • Maximum bet: 0.007 BCH • 0.0009 ETH • 0.04 LTC • 23 DOGE • 2 USDT • 4 XRP • 18 TRX • 7 ADA • 0.005 BNB • 2 USDC • 2 EUR • 2 USD.
  • Free spins are provided in batches of 25 per day.
  • Free spins are credited on the Gamebeat slots: Max Miner (1st), Book of Elixir (2nd) and Odin’s Tree (3rd).
How did we rate this casino

Bets.io stands out as one of our top-rated crypto casinos. It combines everything you love about Dama casinos — like a stellar game selection and rock-solid reliability — with a refreshing twist: no frustrating KYC processes and no outdated payment methods.

Author & Responsibility: Steven Harper
Last update by Abby Richards on February 19, 2025
Anjuan Gaming
Anjouan
Licence
Costa Rica Online Casinos
Costa Rica
Licence
Up to $1,600 + 400 Free Spins
Welcome package
Cryptocurrencies (60)
  • AMP Coin
  • Ampleforth Coin
  • Bitcoin Logo
  • Bitcoin Cash Logo
  • cardano logo
  • Chainlink_Logo
  • dai-logo
  • dash logo
  • Dogecoin Logo
  • Ethereum Logo
  • hedera logo
  • Litecoin Casino
  • Trump Coin Logo
  • Polygon (MATIC) Signet
  • xrp logo
  • sui logo
  • usdt logo
  • toncoin logo
  • tron-logo
  • usd-coin-logo
  • yearn finance logo
Login Methods (8)
  • email icon
  • google logo
  • line logo
  • metamask logo
  • steam logo
  • walletconnect logo
  • whatsapp logo
  • x logo
BC.Game review
Bonus Information BC.Game
1st deposit 120% up to $500 + 100 Free Spins
2nd deposit 100% up to $300 + 100 Free Spins
3rd deposit 150% up to $500 + 100 Free Spins
4th deposit 100% up to $300 + 100 Free Spins
Wagering requirements 35x bonus
60x free spins winnings
Minimum deposit $10 (1st)
$15 (2nd-4th)
Maximum bet $5 per round
Bonus validity 30 days to claim, 7 days (1st-4th)
7 days for free spins
  • You must complete the registration and verification process, including a valid email or phone number, to qualify for this bonus.
  • You must select the desired bonus during the deposit process.
  • There is a maximum withdrawal limit of $10 from winnings derived from free spins.
How did we rate this casino

BC.Game has become the leading crypto casino, outshining other major competitors. The rewards, proprietary stablecoin, welcome bonus, and game selection all stand out. And our review of BC.Game left us pleasantly surprised.

Isabella Brown
Author & Responsibility: Isabella Brown
Last update by Abby Richards on February 19, 2025
The Curaçao Gaming Control Board Logo (onlight)
Curaçao
Licence

Latest News

Created by

I have enjoyed following the international iGaming industry since my first encounter at the age of 23. Fascinated by its diversity and complexity, I was hooked and have never left the industry since. Here at KC, I am a proud member of the founding team as well as the content team. We use everyone's knowledge to find every possible flaw in a casino so you can relax and play.

Last update: September 6, 2024

kryptocasinos.com Logo Advertising transparency

We are independent, transparent and funded by revenue we generate when you sign up at a casino through us.

Our goal is to help you make better decisions when choosing a casino by offering different information, providing filters and comparison tables, and publishing objective content. Thus, we give you the opportunity to research for free, compare casinos and make your decision based on that.

We cannot guarantee that a casino that is very good for us will fit your type of player and your circumstances.

Why trust us?

We work according to transparent editorial guidelines and disclose our testing methods as well as funding. This article may contain links to our partners, but this does not influence our objective view in any way.

🍪
We use cookies. By using this site, you accept them.

Compare Casinos Choose up to 3 casinos to compare