Italy’s Gambling Market Set to Hit $66.85B by 2033
Key Takeaways
Italy’s gambling market is poised for significant growth. According to a recent analysis by Astute Analytica, the market volume is expected to reach USD 66.85 billion by 2033. This corresponds to an annual growth rate of 12.21%. Technological advancements, new licensing models, and increasing social acceptance are driving this development. The online sector, in particular, is expanding rapidly—with millions of new users and innovative offerings such as virtual reality casinos and personalized gaming experiences.
Strong Regulatory Framework Builds Trust
Italy’s gambling authority, Agenzia delle Dogane e dei Monopoli (ADM), ensures clear regulations and security. In 2024, 50 new licences were issued—each valid for nine years and priced at EUR 7 million. Operators are required to contribute 3% of their gross gaming revenue (GGR) annually and invest an additional 0.2% in responsible gambling initiatives.
Reforms in Two Phases
The current gambling legislation reform is being implemented in two stages. Phase 1 primarily concerns online offerings and the licensing process. Phase 2, planned for 2025, will focus on land-based gambling. A potential revision of the so-called “Dignity Decree” from 2019, which currently imposes strict advertising restrictions on gambling, is also under discussion.
Online Gambling on the Rise
The digital transformation is changing player behaviour. By 2025, the user rate for online gambling is expected to reach 6.4%—equivalent to around 4.3 million players by 2029. Sports betting, especially football, is particularly popular. Companies like Lottomatica, Sisal, and Snai benefit from a concession system that attracts both national and international providers.
Measures Against Illegal Gambling
Despite strict regulation, the black market remains an issue. In 2023, the ADM blocked over 9,800 unlicensed websites. Nevertheless, the illegal market is estimated to be worth around EUR 25 billion annually. Authorities are increasingly relying on digital monitoring and blocking measures to curb unregulated offerings.
Technology Drives Innovation
Mobile gaming, live dealer games, virtual reality, and AI-driven personalization are transforming the gaming experience. These trends enhance user engagement and enable more targeted offerings. Gamification—using game-like elements such as progress tracking or reward systems—is also gaining importance.
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Land-Based Casinos Remain Relevant
Despite the online boom, land-based gambling remains a vital part of the market. In 2024, 42 licensed casinos recorded over 9.2 million gaming sessions. Around 2.1 million tourists combined their stay with a casino visit—making a significant contribution to cultural tourism. Additionally, there are 3,800 betting shops and 6,500 lottery outlets across the country.
Tax Revenue and Social Benefits
In 2024, Italy’s gambling sector generated approximately EUR 11 billion in tax revenue. These funds support social programs and infrastructure projects. The state uses regulated gambling as a source of income while maintaining a strong focus on player protection.
Our Assessment
Italy demonstrates how a regulated gambling market can develop dynamically. The combination of clear legal frameworks, technological progress, and growing public acceptance creates a stable environment for both operators and players. The online sector, in particular, will continue to grow—driven by mobile applications, innovative game concepts, and data-based personalization. At the same time, land-based gambling remains a strong pillar, especially in tourism. The coming years will reveal how effectively the second phase of reform balances growth and responsibility. Those looking to enter the Italian market will find a structured but highly competitive environment.
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