Kindred Group Sees Slight Revenue Rise; Promotes Responsible Gaming
The Essentials in Brief
The Kindred Group saw a slight increase in the revenue share from high-risk players in the first quarter of 2024, now standing at 3.2%, compared to 3.1% in the fourth quarter of 2023. Despite this minor increase, the share of revenue from high-risk players shows a decline compared to the first quarter of 2023. Notably, 87.1% of identified customers showed improved gambling behaviour after interventions, a testament to the effectiveness of Kindred Group’s efforts in responsible gaming.
Responsible Gaming in Focus
The Kindred Group remains committed to promoting responsible gaming. Alexander Westrell, Director of Communications at the Kindred Group, emphasized the importance of continuous work and the need to commit to sustainable development. The results show that the measures to promote healthier gambling behaviour are bearing fruit, even though the challenge remains to maintain this positive trend.
Technological Progress and Sustainable Industry
Key discussions were held at the Sustainable Gambling Conference in London, where individuals with personal experiences shared their stories. This transparency and exchange are crucial for the advancement of the industry. Westrell highlighted that technological advancements will offer even better opportunities in the future to detect and curb problematic gambling behaviour early. The hope is that more regulatory authorities will collaborate with the industry and experts to create a more sustainable gambling industry.
Our Assessment
With their current report, the Kindred Group demonstrates that serious efforts are being made to positively influence gambling behaviour and promote responsible gaming. The slight fluctuations in the revenue share from high-risk players are a sign that the path to full sustainability still poses challenges. Nevertheless, the positive impacts of the interventions and technological progress are promising indicators for the future. It is essential that all stakeholders – from operators to regulatory authorities to the players themselves – work together to create a safer and more responsible gambling environment.
Sources
– iGaming Team
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