MGM, Marriott partner for Las Vegas luxury expansion
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The Key Takeaways
MGM Resorts and Marriott International have entered into a long-term partnership to establish W Las Vegas as part of the W Hotels under the Marriott Bonvoy brand. This transformation is expected to be completed by the end of the year. The collaboration between the two companies began in July 2023 and led to the creation of the “MGM Collection with Marriott Bonvoy,” which was officially launched in October 2023. The rebranding initiative aims to enhance the guest experience and position W Las Vegas as a luxury accommodation on the Las Vegas Strip.
The Partnership between MGM and Marriott
In July 2023, MGM Resorts International and Marriott International signed a long-term licensing agreement, marking the beginning of a strategic partnership. This agreement led to the creation of the “MGM Collection with Marriott Bonvoy,” which was officially launched in October 2023. Starting in March 2024, guests will be able to make reservations for 16 hotel and resort destinations through Marriott’s website and app. This collaboration aims to expand the offerings of both brands and provide guests with a broader range of premium accommodations.
The Transformation of W Las Vegas
As part of this partnership, W Las Vegas will be repositioned under the Marriott Bonvoy brand as part of the W Hotels portfolio. This transformation is expected to be completed by the end of 2024 and marks another step in the expansion of the MGM Collection. With the inclusion of W Las Vegas, the number of MGM destinations on the Las Vegas Strip will increase to a total of 12. This strategic decision aims to strengthen the brand’s presence in a highly competitive market.
Enhancing the Guest Experience
Steve Zanella, President of Operations at MGM Resorts, expressed positive sentiments about the collaboration with Marriott. He emphasized that the partnership had exceeded expectations and that W Las Vegas would offer guests a new, luxurious lifestyle experience. W Hotels are known for their vibrant nightlife, bold design, and unique service culture. W Las Vegas aims to attract a new audience seeking upscale accommodations in the heart of the Las Vegas Strip.
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Expectations for W Las Vegas
Leeny Oberg, CFO and Executive Vice President of Development at Marriott International, also expressed enthusiasm for the project. She highlighted that the transformation of W Las Vegas is a significant moment in the collaboration with MGM and will further expand hospitality and entertainment offerings for guests. The rebranding of W Las Vegas is expected to set new standards for luxury accommodations in Las Vegas and become an attractive destination for both locals and visitors.
Our Assessment
The partnership between MGM Resorts and Marriott International is a smart move to further expand offerings on the highly competitive Las Vegas Strip. The transformation of W Las Vegas as part of the W Hotels under the Marriott Bonvoy brand will undoubtedly elevate the guest experience to a new level. With a focus on luxury, vibrant atmosphere, and top-tier service, W Las Vegas is likely to attract a new audience and establish itself as one of the top destinations in Las Vegas. The long-term collaboration between MGM and Marriott demonstrates that both companies are committed to strengthening their market position and providing their guests with an unparalleled experience.
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