North Star Network acquires iGaming affiliate Bojoko
Key Takeaways
North Star Network has acquired Bojoko, an established iGaming affiliate. The acquisition, completed on February 14, 2025, includes all of Bojoko’s assets and aims to drive North Star Network’s expansion in the online casino sector.
Background on the Acquisition
Bojoko was founded in 2017 and has established itself as a key information source for online casino players. The company provides comprehensive insights into casino, bingo, and sports betting. Bojoko has built a strong market presence, particularly in the UK and Canada.
With this acquisition, North Star Network gains direct access to the casino segment. The transaction includes both an upfront payment and performance-based payments. The total value of the acquisition is between 3.0 and 4.5 times Bojoko’s projected EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) for 2025.
Comments on the Acquisition
Julien Josset, Co-Founder and CEO of North Star Network, sees the acquisition as a strategic expansion:
“We are excited to welcome Bojoko to our network. Bojoko has built an excellent reputation in the industry through its user-focused approach and innovative platform.”
Joonas Karhu, Co-Founder and CEO of Bojoko, will remain onboard and continue to lead the company under the new ownership. He sees the acquisition as an opportunity for further growth:
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“Since our founding, our goal has been to empower players with expert knowledge and user-friendly tools to make informed decisions. With the support of North Star Network, we can further develop our solutions and expand into new markets.”
Strategic Importance for North Star Network
North Star Network is primarily known for its digital sports media presence. With the acquisition of Bojoko, the company is making a clear move into the online casino market. Bojoko will benefit from new resources, allowing it to expand its reach in both existing and new markets.
Our Assessment
The acquisition of Bojoko by North Star Network is a strategic decision with long-term potential. By acquiring Bojoko, North Star Network secures an established brand in the casino sector and strengthens its market position in the iGaming industry. For Bojoko, the acquisition means additional resources for further growth and a broader international presence. The coming months will reveal how the integration unfolds and what new market opportunities emerge.
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