Playtech & Veikkaus Launch Finnish Live Casino Platform
### The Key Points in Brief
Playtech and Veikkaus, Finland’s state-owned gambling monopoly, have launched a new live casino platform. The collaboration is based on a long-standing partnership and was initiated through a public tender process. The offering includes exclusive games, Finnish-speaking dealers, and a tailored player experience for the Finnish market.
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Introduction to the Collaboration Between Playtech and Veikkaus
Playtech, a leading provider of gambling technology, has launched a new live casino platform in Finland in collaboration with Veikkaus. Veikkaus, the state-owned gambling company, selected Playtech as the primary provider of live casino services following a competitive tender process. This partnership builds on an already established collaboration, which covers areas such as online casinos, poker, video lottery terminals (VLT), and a casino management system.
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Details of the New Live Casino Platform
The new platform offers a wide range of games, including:
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– **Mega Fire Blaze Roulette**: An innovative roulette game with additional winning opportunities.
– **Interactive Game Shows**: Including titles like *Adventures Beyond Wonderland* and *Spin a Win*.
– **Exclusive Tables**: Blackjack and roulette tables hosted in a Finnish-branded studio.
A standout feature is the use of Finnish-speaking dealers, providing an authentic and locally adapted gaming experience. This highlights Veikkaus’ commitment to offering players an environment that aligns with the brand’s values.
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Tailored Solutions for the Finnish Market
Playtech has customized the live casino platform to meet the specific needs of Finnish players. Fredrik Sylvander, Commercial Director at Playtech, emphasized the importance of this collaboration:
> “We are delighted to have completed the launch with Veikkaus. This is a significant milestone in our successful partnership. Through our expertise and market knowledge, we have developed a tailored live offering that meets the demands of the Finnish market.”
The platform has been designed to provide a premium gaming experience, incorporating both technological innovations and local preferences.
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Regulatory Requirements and Integration
The platform’s launch followed successful integration and compliance with all regulatory requirements. This ensures that the games offered meet the high standards of the Finnish market. The collaboration between Playtech and Veikkaus demonstrates the importance of considering local regulations and cultural nuances.
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Our Assessment
The new live casino platform from Playtech and Veikkaus marks a significant step for the Finnish gambling market. The combination of innovative games, local customization, and regulatory compliance offers players a high-quality and secure gaming experience. This partnership could serve as a model for other state-owned gambling operators looking to modernize their offerings and adapt to the needs of their target audiences.
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