Tom Horn Gaming Unveils New Brand Identity
The most important points at a glance:
Tom Horn Gaming, a leading provider of iGaming software, has unveiled a new brand identity and a revamped logo. The design combines tradition with innovation and emphasizes the company’s core values: security, trust, and gaming enjoyment. The new identity aims to strengthen Tom Horn Gaming’s position in the global iGaming market.
A Symbol of Trust and Joy: The New Logo
The new logo, called “The Shield & The Cherry,” unites two central aspects of the company’s philosophy. The shield represents security and trust, while the cherry symbolizes the joy and thrill of gaming. This combination reflects Tom Horn Gaming’s mission: to deliver innovative solutions without losing sight of the company’s roots and values.
CEO Ondrej Lapides describes the logo as more than just a visual update. It is a visual statement that represents the company’s vision and values. According to Lapides, the design connects emotions with innovation and stands for the commitment to providing world-class experiences to both partners and players worldwide.
Rebranding as a Strategic Move
The new brand identity is not just a visual update but a strategic move to strengthen Tom Horn Gaming’s position in the highly competitive iGaming industry. The company aims to establish itself as a reliable partner for operators and players globally. The combination of security and entertainment is intended to make the brand more appealing to both existing and potential partners.
Particular emphasis is placed on Tom Horn Gaming’s multicultural workforce, which significantly contributes to the company’s diversity and innovative strength. The wide product portfolio and global focus are additional strengths highlighted through the rebranding.
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Showcasing at ICE Barcelona
ICE Barcelona, one of the leading trade shows in the gaming industry, provides the perfect stage for Tom Horn Gaming to present its new brand identity. At booth 2B32, visitors can experience the revamped design and the company’s future goals firsthand. The trade show serves as a platform to gauge industry reactions and forge new partnerships.
Where Tradition Meets Innovation
With this step, Tom Horn Gaming demonstrates that tradition and innovation can go hand in hand. The company remains true to its roots while simultaneously adopting forward-looking approaches to thrive in the dynamic iGaming industry. The new logo is a strong symbol of this balance.
Our Assessment
Tom Horn Gaming’s rebranding is a well-thought-out move to strengthen its position in the global iGaming market. The new logo and updated identity clearly communicate the company’s values: security, innovation, and gaming enjoyment. Particularly noteworthy is the strategic use of ICE Barcelona as a platform to showcase the new direction. By combining tradition and innovation, Tom Horn Gaming positions itself as a strong and reliable partner in the industry.
Sources: None
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